Communities Dominate Brands: Social Media in the Inc. 500: The First Longitudinal Study

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August 25, 2008

Social Media in the Inc. 500: The First Longitudinal Study

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.

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Posted by Alan Moore at 11:22 AM in Convergence, Culture, Media, Trends, Web/Tech | Permalink

Technorati Tags: Engagement Marketing, Marketing+Strategy

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Alan Moore
is a bestselling author and the CEO of SMLXL the Engagement Marketing specialist firm in Cambridge. Its website is www.smlxtralarge.com Book a speaking engagement Call Sandra Nolan or Karen O'Donnell at the Leigh Bureau + 353.1.230.2322 Book an Engagement Marketing Workshop contact alanm (AT) smlxtralarge.com
Tomi T Ahonen
is a five-time bestselling author and consultant on digital convergence and mobile telecoms, based in Hong Kong. Tomi lectures at Oxford University's short courses on high tech and convergence. His company website is www.tomiahonen.com. Book a speaking engagement or workshop around 7th Mass Media or any topics on this blog or relating to his books by writing to tomi (at) tomiahonen (dot) com

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Ajit Jaokar, Alan Moore, Brian Jenkins, Jouko Ahvenainen: Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem

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Tomi Ahonen Almanac 2009

Tomi Ahonen Almanac 2009
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